2025-05-02
Our dealers are the driving force behind Audi’s success
Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize Awards were handed out in a further nine categories to individuals who exemplify Vorsprung durch Technik
He continued: “Our dealers are the ambassadors of our brand
Johannesburg, May 2025 – Audi South Africa recently celebrated its national dealer network at a distinguished event hosted at The Forum Hyde Park in Johannesburg. The annual Audi Vorsprung Awards is an opportunity to reward progressive performance within the Audi dealer network. Through these Awards, top performers were recognised for their determination to drive excellence and progress against key performance indicators.
“Our dealers are the driving force behind Audi’s success. In a challenging and competitive market, they continue to set new benchmarks for excellence. Like elsewhere in the world, our market is affected by economic pressures, rising living costs and shifting consumer preferences, yet our dealers remain incredibly and impressively resilient,” said Sascha Sauer, Head of Audi South Africa.
He continued: “Our dealers are the ambassadors of our brand. Their dedication to understanding Audi customers’ unique needs allows them to deliver extraordinary service. Each award is a testament to their commitment to excellence.”
And the winners were…
Dealer of the Year: Audi Centre Sandton
Dealer Group of the Year: Hatfield Motor Group
Dealer Principal of the Year:
Category 1 dealer: Roelf Marais, Audi Centre Sandton
Category 2 dealer: Quinton Richter, Audi Centre Somerset West
Category 3 dealer: Johannes Smit, Audi Centre Paarl
New Vehicle Sales Manager of the Year:
Cat 1: Lateef Rasdien, Audi Centre Sandton
Cat 2: Jacques Breytenbach, Audi Centre Somerset West
Cat 3: Johannes Smit, Audi Centre Paarl
Pre-owned Sales Manager of the Year:
Cat 1: Andrew Laas, Audi Centre Pinetown
Cat 2: Thando Fani, Audi Centre Nelson Mandela Bay
Service Manager of the Year:
Cat 1: Jacobus Engelbrecht, Audi Centre Hatfield
Cat 2: Johannes van Schoor, Audi Centre Mbombela
Cat 3: Shan Maharaj, Audi Centre Newcastle
Parts Manager of the Year: Neil Koffman, Audi Centre Hatfield
Business Manager of the Year:
Cat 1: Sonja Myburgh, Audi Centre Durban
Cat 2: Callum Kurten, Audi Centre East London
Cat 3: Letitia Subbon, Audi Centre Richards Bay
New Vehicle Sales Executive of the Year:
Cat 1: Tenielle Potgieter, Audi Centre Sandton
Cat 2: Jacques Adriaanse, Audi Centre Somerset West
Cat 3: Suenett le Roux, Audi Centre Richards Bay
Pre-owned Sales Executive of the Year:
Cat 1: Nkosinathi Ndlovu, Audi Centre Century City
Cat 2: Michelle Lloyd-Austin, Audi Centre Nelson Mandela Bay
Cat 3: Aldrich Samson, Audi Centre Paarl
RS Model Expert of the Year: Mark Friedman, Audi Centre Sandton
Awards were handed out in a further nine categories to individuals who exemplify Vorsprung durch Technik
Each award is a testament to their commitment to excellence
