The unprecedented campaign has been prompted by Covid-19, which has placed motorists under financial pressure like never before. However, this is certainly not the first time that Volvo Car South Africa has come to the aid of motorists during lockdown. For instance, in April this year, the company offered customers zero deposit deals on the XC range.

According to Greg Maruszewski, Managing Director at Volvo Car South Africa, customers can opt for payment relief or cash in their pockets. “In the case of the former, customers will receive up to five months of payment relief. Practically, this means that the customers will receive the exact sum of money that they have spent on instalments. This will be paid directly into their bank accounts,” he explains.

With the second option, customers purchasing qualifying vehicles will receive cash up front. “Someone buying an XC40 will receive up to R20 000 in cash. An XC60 buyer will qualify for up to R30 000 in cash. Purchasers of the XC90, S90, or V90CC will get up to R160 000 in cash,” he explains.

Maruszewski expects a high level of customer interest in these offers. “Covid-19 has had a significant impact on the motor industry and the economy, placing additional strain on consumers. These offers are intended to support both our customers and the economy. Our customers will benefit from improved access to our brand and the economy will benefit from increased vehicle sales. Naturally, our dealers will benefit too – so it really is a win/win scenario for everyone,” he contends.

Following the publication of a Government Gazette detailing directives for motor vehicle dealerships to operate under Level 4 of lockdown, Volvo dealerships have been open since 14 May. The “payment relief” or “cash in your pocket” campaigns will run from 13 May until 30 June 2020.