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New Toyota Agya Signals a New Dawn for South Africa’s A-Segment

Source: Motorpress /

The Agya shares its underpinnings with the Daihatsu Ayla

If South Africans have grown accustomed to the concept of “together but apart” over the past year, a new joint mobility venture that will reunite families, fun and value – has arrived.

New Toyota Agya Signals a New Dawn for South Africa’s A-Segment
Following the forging of successful partnerships with several other automotive brands across a range of vehicle classes over the past few years, Toyota South Africa Motors (TSAM) is proud to announce its latest collaboration. Through the parent Toyota Motor Corporation’s association with its wholly owned subsidiary, Daihatsu Motor Company, TSAM is set to introduce the all-new Agya into South Africa’s highly competitive and price-sensitive A-segment for compact city cars.

The Toyota Agya

The Agya shares its underpinnings with the Daihatsu Ayla – a five-door urban hatchback with generous interior space complemented by compact exterior dimensions (first introduced in 2013). The name Ayla is Sanskrit for “light”, while “Agya” translates to “fast.”

The Positioning

As a direct replacement for the Aygo, the Agya competes in a fiercely fought segment where value and Rands-per-feature matter most. Cognisant of the financial challenges faced by all South Africans in the wake of the Covid-19 pandemic, the Agya is aimed at discerning budget-conscious first-time buyers.

With a host of standard features such as anti-lock brakes (ABS) enhanced by electronic brake force distribution (EBD), 14-inch alloy wheels, driver and front passenger airbags and the option of an automatic transmission, the Agya simply offers more for less; while offering buyers the peace of mind of a quality Toyota-backed product.

Styled to Stun

The all-new Agya perfectly matches value to the vivaciousness of a compact urban car.

The front bumper is aggressively sculpted with a 3-dimensional design for an assertive, sporty look and a wide stance. This is further enhanced by upwardly curving projector headlamps that ooze attitude through their teardrop-shape and feature a lens acting as a magnifying glass to increase the brightness of the light beam for optimum visibility.

At the side, the door handles are colour coded, as are the electrically retractable mirrors that neatly integrate the indicator lens. And showing off some more smartness at the back is a roof-mounted rear spoiler and LED-powered rear lights.

Sets the pace. Enjoy the space

To maximise interior and boot space (which can be increased through its fixed folding rear seat), the all-new Agya has been specially designed with each wheel positioned at the outermost corner of the vehicle’s body. Further to this end, the dashboard is a floating unit that allows for more space around the typical placement of the transmission tunnel, making space for a pair of cupholders ahead of the gear lever.

The generously-appointed cabin features a mixed use of silver and black plastics and attractive, hard wearing fabric for the seats with a touch of polyurethane for the gear lever and steering wheel. The instrument binnacle features easy-to-ready graphics and sees the tachometer and MID flanking the speedometer.

Running gear

To maximise its value proposition, all Agya models feature assertively-styled anthracite-coloured 14-inch alloy wheels shod with 175-65-R14 tyres, along with a similar-sized steel spare wheel, serving as backup. The suspension is configured as standard-for-the-segment McPherson struts at the front and a torsion beam axle at the rear.

Engine & Performance

The Agya’s nippy but thrifty 998cm3, three-cylinder, fuel-injected petrol engine serves to make light work of urban commutes. Powering the front wheels and developing maximum power of 49kW @ 6000 rpm and peak torque of 89Nm @ 4400 rpm, the engine is mated to either a slick-shifting five-speed manual transmission for ultimate driver control; or a self-shifting four-speed automatic transmission for complete driving comfort.

The manual version of the Agya sips an average of just 4.8 l/100 km and emits a corresponding 112g CO2/km; while completing the 0-100km/h sprint in 14.6 seconds and runs to a top speed of 165km/h.

Its automatic variant consumes 4.9 l/100 km with an emissions figure of 115g CO2/km, accelerates from standstill to 100km/h in 16.3 seconds and has a top speed of 145km/h. An eco-indicator assists drivers in achieving fuel efficient driving.

Driven at the recommended speeds, the Agya’s 33-litre fuel tank should yield a theoretical maximum range of around 687 km; as well as being able to perform a U-turn friendly turning circle of just 4.5 metres.

Grade strategy & Specification

“The new Agya is a no-nonsense value proposition that’s laser-focused on delivering the best value to budget-conscious customers under the umbrella of Toyota’s legendary quality, durability and reliability,” says Glenn Crompton, TSAM’s Vice-President of Marketing.

In line with its simplicity, the Agya range comprises two transmission options – manual and automatic – along with the choice of an audio system or without. Beyond the above, further stimulating the senses is the Agya’s impressive list of extensive of standard comfort features.

Interior comfort is taken care of by power steering and automatic air conditioning (climate control), key trip information is conveyed to the driver via a Multi-Information Display, while all passengers enjoy the luxury of electrically operated windows; and an auxiliary 12-volt socket is on hand for charging additional mobile devices. Powering up the Agya experience is a Push Start button and remote central locking.

Finally, safety and style go hand in hand through the fitment of driver and front passenger airbags; 14-inch alloy wheels and Anti-Lock Brakes (ABS) equipped with Emergency Brake Force Distribution (EBD).

Audio & Infotainment

On so-equipped models, the Agya’s double-DIN touchscreen multimedia unit features CD, Bluetooth, auxiliary and USB connectivity. An optional touchscreen audio system with Apple CarPlay and Android Auto functionality will be available to customers as a dealer-fitted option. When connected via a USB cable, both of these interfaces display the screen of the smartphone on the infotainment screen and links the phone’s audio output to the vehicle’s two speakers – enabling navigation and audio streaming apps as well as enhanced telephony services.

More Connectivity & Media

All models are prepared for the use of Toyota Connect, which provides Wi-Fi connectivity to smart devices as well as a host of connected online services; and 15Gb of complimentary data. Once linked to the MyToyota App, owners can make on-demand service bookings, retrieve vehicle usage information (logbook), renew vehicle licenses, review tracking data, request roadside assistance and more.

Toyota, in partnership with Vodacom, is also excited to announce the introduction of a new streaming service to Toyota Connect; MyEntertainment. Packaged under MyEntertainment are Vodacom’s Videoplay (Video streaming) and MyMuze (Music streaming) services, that offer Toyota customers an improved ownership experience with enhanced connectivity and added-value.

Video Play offers local and international entertainment on the go - providing customers with access to movies, series and music videos (via a streaming device). MyMuze in turn opens up a world of local and international music – to be enjoyed anywhere.

A standout feature, is the ability to use these streaming services independently of the vehicle, thereby not limiting it to in-vehicle usage.

In support of these new services, guests now have the option of activating either a 15Gb data bundle, 10Gb with 2-month free Video play streaming or 10Gb with 3-month free MyMuze, on their MyToyota App. As before, bespoke top-up data packages are available once the initial complimentary data is depleted. These services will go live in December 2020.

Safety & Security

Owning the road is one thing, but nothing beats having fun while doing it safely.

The Agya’s ABS brakes keeps drivers in control at all times. Brake pressure is modulated to allow for continued tyre rotation under extreme braking conditions, where excessive pressure would ordinarily lock the brakes and induce a skid, eliminating the ability to turn and prolonging the braking distance.

EBD is a further evolution of ABS; individually distributing braking force to each corner to allow for variances in weight distribution and tyre grip under braking, to increase stability, stopping distance and vehicle control. To mitigate injury in the event of a frontal impact, the Agya is also fitted with driver and front passenger airbags as standard.

At the back, two ISOFIX mounting brackets serve to secure baby seats to the rear seat; while the rear doors are fitted with child locks for complete peace of mind. Safety also meets convenience through the fitment a vehicle security system in the form of an alarm/immobiliser.

Model line-up & Pricing

Agya MT – R178 600

Agya AT – R192 500

Agya MT (with audio) – R182 400

Agya AT (with audio) – R196 300

Warranty & Maintenance

All Agya models are sold with a 2-services/20 000 km service plan. A 3-year/100 000 km warranty is also provided. Customers can purchase additional service plan and warranty options via the extensive dealer network of 220.
The all-new Agya perfectly matches value to the vivaciousness of a compact urban car.
The Agya’s nippy but thrifty 998cm3, three-cylinder, fuel-injected petrol engine serves to make light work of urban commutes

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