Source: Motorpress /Mercedes-Benz Vans South Africa
Eben will spent 12 months in the sophisticated GLE 400 d, while Anlia will drive the epitome of modern luxury, the all-new GLC 300 d.
Eben will spent 12 months in the sophisticated GLE 400 d, while Anlia will drive the epitome of modern luxury, the all-new GLC 300 d.
Eben joins fellow Friend of the Brand rugby players Makazole Mapimpi, Lukhanyo Am and Siya Kolisi.
Eben joins fellow Friend of the Brand rugby players Makazole Mapimpi, Lukhanyo Am and Siya Kolisi.
Pretoria. Mercedes-Benz Cars South Africa is proud to announce our newest Friends of the Brand (FOTB), rugby icon Eben Etzebeth and his wife, singer and MC, Anlia Etzebeth. The power couple joins the FOTB programme from today. MBCSA is especially excited that Eben will form part of the Mercedes-Benz family in such a big year for local rugby alongside Siya Kolisi, Makazole Mapimpi and Lukhanyo Am.
“Eben and Anlia personify the contemporary South African Mercedes-Benz customer. They’re inspirational high achievers at the top of their game,” says Alexandra Boavida, vice president of sales and marketing at MBC. “We’re incredibly excited that they’ve chosen to join the Mercedes-Benz stable and we cannot wait to collaborate with them on a number of exhilarating projects in the coming year.”
Eben will drive Mercedes-Benz’s luxury family SUV, the GLE 400 d, while Anlia will get behind the wheel of the newly launched GLC 300 d, the personification of modern luxury in the midsize SUV class.
Says Eben about the new relationship: “I'm very excited to be joining this elite make. I've always loved the brand and admired the cars Mercedes-Benz has put out on the road. The GLE 400 d is an unbelievable machine and I can't wait to experience it day-to-day. To be joining the FOTB-programme with my wife, Anlia, is a dream come true. We are looking forward to many happy miles and a great relationship for years to come!”
Anlia is equally enthused: “What can I say; it’s an absolute honour to partner up with such a prestigious brand. Mercedes always manages to exceed expectations and is forever evolving! We are very excited and I cannot wait to get behind the wheel of the GLC 300 d.”
What is the Friends of the Brand program?
The long-running Friends of the Brand program connects Mercedes-Benz South Africa with brand ambassadors who are motivating pioneers, explorers and go-getters, much like the brand itself. Often, they’ve overcome barriers and in the process have set new standards in their field. The Friends of the Brand use their abilities to achieve enduring success in diverse projects.
Alongside Eben and Anlia, as well as Siya, Makazole and Lukhanyo, some of the Mercedes-Benz South Africa Friends of the Brand include businesswoman Rachel Kolisi; renowned chefs David Higgs and Jan-Hendrik van der Westhuizen; entrepreneur and musician Nandi Madida; and global music phenomenon Nasty C.
“Eben and Anlia personify the contemporary South African Mercedes-Benz customer. They’re inspirational high achievers at the top of their game,” says Alexandra Boavida, vice president of sales and marketing at MBC. “We’re incredibly excited that they’ve chosen to join the Mercedes-Benz stable and we cannot wait to collaborate with them on a number of exhilarating projects in the coming year.”
Eben will drive Mercedes-Benz’s luxury family SUV, the GLE 400 d, while Anlia will get behind the wheel of the newly launched GLC 300 d, the personification of modern luxury in the midsize SUV class.
Says Eben about the new relationship: “I'm very excited to be joining this elite make. I've always loved the brand and admired the cars Mercedes-Benz has put out on the road. The GLE 400 d is an unbelievable machine and I can't wait to experience it day-to-day. To be joining the FOTB-programme with my wife, Anlia, is a dream come true. We are looking forward to many happy miles and a great relationship for years to come!”
Anlia is equally enthused: “What can I say; it’s an absolute honour to partner up with such a prestigious brand. Mercedes always manages to exceed expectations and is forever evolving! We are very excited and I cannot wait to get behind the wheel of the GLC 300 d.”
What is the Friends of the Brand program?
The long-running Friends of the Brand program connects Mercedes-Benz South Africa with brand ambassadors who are motivating pioneers, explorers and go-getters, much like the brand itself. Often, they’ve overcome barriers and in the process have set new standards in their field. The Friends of the Brand use their abilities to achieve enduring success in diverse projects.
Alongside Eben and Anlia, as well as Siya, Makazole and Lukhanyo, some of the Mercedes-Benz South Africa Friends of the Brand include businesswoman Rachel Kolisi; renowned chefs David Higgs and Jan-Hendrik van der Westhuizen; entrepreneur and musician Nandi Madida; and global music phenomenon Nasty C.
Eben will spent 12 months in the sophisticated GLE 400 d, while Anlia will drive the epitome of modern luxury, the all-new GLC 300 d.
Mercedes-Benz Cars South Africa signs up power couple Eben and Anlia Etzebeth as new Friends of the Brand