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LEXUS PARTNERS WITH MEN’S HEALTH TO CREATE THE ULTIMATE LUXURY EVENT…

Source: Motorpress /Lexus South Africa

LEXUS PARTNERS WITH MEN’S HEALTH TO CREATE THE ULTIMATE LUXURY EVENT
              

Aptly named “Men’s Health Residency” and taking place at the Wanderer’s Club, 31 August 2019

For Lexus, an automotive brand at the very pinnacle of luxury, it’s the perfect fit.
This first, bespoke luxury event promises to be a powerful afternoon and evening of masterclasses, inspiring talks, exclusive workshops, wine and whisky tasting sessions, the most delectable food, and the best advice from the smartest men in any room – all spread throughout the sprawling venue with a large central speaker’s hub and connected rooms with customised experiences.

This sophisticated project is all about curation – finding the best in style, food travel, adventure and the wisdom of men who are shaping the country. In the words of Men’s Health Editor, Rob Cilliers, “It’s a potent combination of the best luxury brands, elite experiences, and handpicked influential speakers to provide the greatest luxury event for discerning men (and women) in South Africa.”

For Lexus, an automotive brand at the very pinnacle of luxury, it’s the perfect fit. “At Lexus, creating bespoke experiences is something that we strive for in the design and crafting of our products. The Men’s Health Residency partnership has allowed us to expose the Lexus brand and products in a way that’s relevant to our brand and engages an audience that knows what it wants and where it’s going,” says Glenn Crompton, Vice President of Sales & Marketing for Lexus SA.

A tantalising array of recently-launched Lexus models will be on show including the iconic RC F – a coupe that extends the concept of Lexus F-performance courtesy of the monumental 5.0-litre V8 powerplant.

Also on display will be Lexus’ latest addition to its SUV range- the UX. Its name is derived from the vehicle’s mission: Urban + X-over (crossover) = UX. This model is a compact crossover that combines charismatic design elements and ultra-efficient new powertrains including a cutting-edge hybrid derivative.
At Lexus, creating bespoke experiences is something that we strive for in the design and crafting of our products
Lexus models will be on show including the iconic RC F

Posted by CSP Webmaster
Constantly looking for motoring news that's relevant to the South African market.


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