Since first launching globally in 2018, Jetour has been guided by its aim of being the auto brand with the deepest understanding of travel. In over sixty countries where the brand has launched to date, Jetour integrates lifestyle and travel by positioning itself as a companion for exploration and adventure. Walker’s music embodies travel, freedom, and dreams—which resonate closely with Jetour’s "Travel+" strategy – and thus makes him a perfect fit for the brand.

Born in England in 1997, Walker moved to Norway at a young age, where he developed a passion for music production. He is best known for his breakout single, Faded, which was released in 2015, garnering over 1.2 billion views on YouTube and selling more than 3.8 million copies worldwide, topping the charts in multiple countries and solidifying his position as a leading figure in the electronic music scene.

His unique sound blends elements of progressive house, electro house, and deep house, often incorporating atmospheric and cinematic elements. His music continues to rack up impressive play counts on platforms such as Spotify and Apple Music.

This collaboration is being unveiled alongside reports that Walker is composing a custom brand Jetour theme song, which is set to be officially released worldwide later this month.

Through this partnership, Jetour aims to infuse the soul of "Travel+ Music" with Walker's musical talent and global influence, breaking boundaries and spreading the "Travel+" concept to a wider audience. This partnership is designed to inspire a passion for travel and explore the limitless possibilities of a better life. At the same time, Walker’s involvement will inject more youthful, fashionable, and vibrant elements into the Jetour brand, further enhancing its global recognition and influence. Through this deep collaboration, JETOUR not only brings the joy of travel into daily life but also infuses the beauty of art into every journey.