Pretoria, 22 March 2023 – Jaguar Land Rover South Africa now offers its clients the convenience and flexibility to purchase new vehicles through a variety of channels. Through a frictionless modern luxury journey, clients now have the option to buy new vehicles online, face-to-face at a retailer or a combination of both.

Together with the selection of the latest vehicles available in stock at their most convenient retailer, clients can now also access a much wider variety of immediately available and upcoming Range Rover, Discovery, Defender and Jaguar vehicles from any Jaguar Land Rover retailer in the country. All stock is visible through new dedicated websites for the Jaguar and Land Rover brands respectively.

These sites offer the ability to reserve vehicles, apply for finance pre-approvals, request trade-in value estimates, and complete purchase transactions all at a time and place convenient to them. This wider choice and flexibility still returns to the client’s preferred retailer of choice to facilitate delivery of their new Jaguar or Land Rover.

It is also possible to view and order vehicles set for future manufacturing dates. Upon approved reservation, Jaguar Land Rover will keep clients updated with step-by-step information on the build commencement, production progress, shipping schedules, expected arrival in market, and final delivery dates.

Total costs are broken down with full transparency and easy to understand listings for base vehicle prices, options and delivery fees. Any payable CO2 taxes are built into base prices (with average CO2 emissions figures visible separately), and delivery fees are now standardised per vehicle nameplate.

The new Jaguar and Land Rover e-commerce platforms will exist alongside the traditional brand websites in South Africa. While the current Jaguar.co.za and Landrover.co.za sites are the best places to explore various model lines, features, technologies, vehicle configurators and news, the new e-commerce sites at buy.landrover.co.za and buy.jaguar.co.za offer listings for every new vehicle in the market together with those scheduled for future production.

They also display technical specifications, standard features and options lists for each of the vehicles listed, and provide links to schedule test drives of similar models, apply for finance pre-approvals, input trade-in details and contact retailers for enquiries.


Richard Gouverneur, Managing Director, Jaguar Land Rover South Africa, said:
“Our clients are researching, buying, and using vehicles very differently from yesterday. We have recognised changing demands and adapted accordingly with new virtual and in-person buying options.

“This is an important element in our aspirations toward modern luxury, which will allow us to create inspirational, exclusive and curated experiences for our clients. This new model brings us a step closer to embedding our Reimagine strategy into our business operations, and will help Jaguar Land Rover to be bold and innovative in shaping how our business caters to future generations.”

Jaguar Land Rover is becoming a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. As part of this strategy, that is designed to create a new benchmark in environmental, societal and community impact for a luxury business, it is exploring and adapting all forms of business to offer its clients the most seamless and flexible purchasing platforms.