The partnership aims to create authentic storytelling that resonates with Hulisani’s engaged audience, while positioning the GAC EMZOOM and GAC Motor’s core message, #CraftYourPath, at the forefront of the South African market. This collaboration will focus on connecting with consumers through Hulisani’s unique voice and authenticity.

“I am incredibly selective and intentional about the partnerships I enter. GAC MOTOR’s brand values of quality, durability, and craftsmanship truly speak to my brand and the longevity of my career in the media industry,” says Hulisani Ravele. “My current journey of personal and professional reinvention embodies the spirit of crafting one’s own path—a core value that resonates deeply with GAC MOTOR’s identity. This partnership is a natural fit, and I’m excited to be part of such a dynamic and forward-thinking brand,” she adds.

The GAC EMZOOM, a high-performance SUV, aligns perfectly with Hulisani’s busy lifestyle. Known for its innovative design, modern luxury, and versatility, the vehicle is the ideal companion for her extensive work and travel commitments. “The return from my year off sees me accelerating into a new level of my life and career. I am thrilled to be doing so in style with my fierce, sporty GAC EMZOOM R-STYLE,” says Ravele. “I chose the Salt Lake Blue exterior colour because, like water and salt—both powerful, transformative elements of nature—this car embodies change, growth, and my own personal journey.”

This partnership between GAC Motor South Africa and Hulisani Ravele is a significant step in both brand and ambassador’s journeys, marking the beginning of an exciting new chapter for the automotive brand in South Africa. With a shared focus on quality, innovation, and crafting one's own path, this collaboration promises to deliver a powerful impact across the South African market.