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A bold statement in the compact luxury segment

Source: Motorpress /Mercedes-Benz South Africa

A bold statement in the compact luxury segment
              

Equally as striking as the front, the rear design features a redesigned rear diffuser with new and standard LED rear lights. These elements ensure a fascinating and emotionally appealing appearance both by day and night. Rejuvenated styling with an uncompromised take on luxury.

Mercedes-Benz A-Class offers customers a new level of luxury for every day.
The latest generation of MBUX offers an immersive user experience.
Available both as a Hatchback and as a Saloon.
A-Class AMG models unapologetically set a new performance benchmark.


A Statement


The rejuvenated Mercedes-Benz A‑Class retains its youthful and dynamic character, yet it is also more grown up and comfortable than ever. The A-Class has completely redefined modern luxury in the compact class and revolutionises interior design making a bold statement within the segment.

Aesthetics

The new A-Class takes power, dynamism, and an emotive design to the next level. The front view is dominated by the forward-sloping bonnet with its two power bulges and steep 'shark nose'. Further visual attraction comes in the form of the redesigned radiator grille with a unique star pattern. The redesigned headlamps refresh the facia and are available as an LED option. The sporty character is underlined by externally flush wheels with four additional rim designs in sizes up to 19 inches. For the style focused driver and sports enthusiast, optional high-gloss black painted light-alloy wheels in multi-spoke design and with a high-gloss rim flange are on offer with the AMG Line.

Equally as striking as the front, the rear design features a redesigned rear diffuser with new and standard LED rear lights. These elements ensure a fascinating and emotionally appealing appearance both by day and night. The high-class exterior is perfectly complemented by an attractive choice of exterior paintwork that encompasses a variety of preferences.

Avantgarde

The interior of the new A-Class is completely redefined with its modern, avantgarde look and offers an elevated experience within the compact luxury segment. The model range covers all individualisation wishes: even in the base variant of the new A-Class, Mercedes-Benz offers a high-quality comfort seat with new, three-dimensionally embossed ARTICO upholstery which further emphasises the sportiness of this vehicle.

The Progressive trim level offers three different interior colours: black, a luxurious-looking beige and the new, zeitgeisty sage grey. A new, dark carbon-fibre look trim element further enhances both the instrument panel and the doors in these progressive models. The AMG Line is designed for the performance enthusiast and features bright brushed aluminium trim and red contrasting topstitching in the ARTICO/MICROCUT seats.

Active intelligence

There is nothing artificial about the user experience in the new A-Class. The absolute highlight is the standard freestanding dual-screen display with a 7-inch and the larger 10.25-inch display taking centre stage. Optional are two 10.25-inch displays that seem to float with their widescreen look. The internal architecture, which is unique in this class, gives rise to a very special lighting ambience that is perhaps reminiscent of the illumination of a futuristic building at night.

In the new A-Class, both hardware and software have taken a major leap forward: the latest generation of MBUX is intuitive to operate and capable of learning. The driver and central displays create a holistic, aesthetic experience and can be customised as desired with the help of the newly designed display styles (Classic with all relevant driver information, Sporty with the dynamic rev counter, Discreet with reduced content), three modes (Navigation, Assistance, Service) and seven colour worlds. The central display offers all previous functions such as navigation, media, phone, vehicle, etc. and can be operated directly and conveniently as a touchscreen.

The telematics system has been revised and impresses with its new design and improved performance. Of course, connectivity with smartphones is possible via Apple CarPlay or Android Auto Wireless, and for further connectivity an additional USB-C port has been added and the USB charging capacity increased once again.


A new digital experience



With the activation of online services in the Mercedes me App, the Hey Mercedes voice assistant in the new A-Class is now even more capable of dialogue and learning. For example, certain actions can also be triggered without the activation term "Hey Mercedes". The MBUX voice assistant can also explain vehicle functions and provides support when you want to connect your smartphone via Bluetooth or search for the first-aid kit. The new A-Class perfectly integrates driver and machine for a new level of connectivity.


Awareness


The latest A-Class has also been given an update in terms of advanced safety assistance systems. With the upgrade of the Driver Assistance Package, for example, the control of the Lane Keeping Assist is much more comfortable by using the Active Steering Control. The next generation of the Parking Package supports longitudinal parking and offers, among other things, 360-degree visualisation for camera-assisted parking using 3D images.

Attitude

The new A-Class delivers an ideal blend of performance and efficiency for an unrivalled driving experience. Locally, the new A-Class will be available with a choice of either a petrol or diesel engine while the AMG models benefit from a high-performance 2.0-litre unit that has garnered high praise from performance enthusiasts. The A 200 develops 120 kW and 250 Nm from its turbocharged 1332cc motor. This model boasts a combined and impressive fuel consumption figure of 6.4 - 5.8 l/100km in hatchback guise and 6.3 – 5.7 l/100km in saloon guise. The diesel option, in the form of the A 200 d provides 110 kW and 320 Nm from its 2.0-litre turbo diesel powerplant. Combined fuel consumption of this frugal model is claimed at 5.4 – 4.8 l/100km in accordance with the WLTP. While efficient, both derivatives do not shy away from offering an exhilarating driving experience for when the mood arises.

AMG Adrenaline reimagined

Exhilaration has a new definition; A-Class AMG. The recently updated A 35 AMG 4MATIC and A 45 S 4MATIC+ represent the pinnacle of sportiness within the A-Class model series. Building upon the enhancements from Affalterbach, both the flagship Mercedes-AMG A 45 S 4MATIC+ and the Mercedes-AMG A 35 4MATIC have received significant updates.

With their refined aesthetics, the A 35 4MATIC and A 45 S 4MATIC+ further align themselves with the distinctive design language of the AMG family. Notably, customers can still choose between the versatile Hatchback and the elegant Sedan variants for the A 35, while the A 45 S continues to be available exclusively as a Hatchback model. These choices ensure that discerning drivers can find a model that perfectly suits their preferences and driving needs.

As standard, the new Mercedes-AMG A-Class offers the AMG Performance steering wheel including AMG steering wheel buttons, with which the driver can control AMG-specific features such as the three-stage ESP or AMG Dynamics - without taking their hand off the steering wheel.

The Mercedes-AMG A 35 is equipped with a 48-volt auxiliary power supply and belt-driven starter-generator (RSG) and achieves an output of 225 kW with a maximum torque of 400 Nm. As a mild hybrid, the RSG supports agility with 10 kW more power at start-up.

The Hyper-hatch A 45 S 4MATIC+ develops considerably more power than the A 35 AMG variant. A total output of 310kW and 500 Nm allows for a 0-100km/h sprint time of just 3.9 seconds. With a maximum charge pressure of 2.1 bar, the 2.0-litre four-cylinder turbo engine is also the leader in its segment in this respect.


A-Class refined



With perfectly balanced overall proportions, high-quality attention to detail in its design, the latest generation of MBUX and a model range that has been meticulously crafted to meet customer wishes, the new Mercedes‑Benz A‑Class once again brings something special to the compact luxury segment and offers customers unrivalled class for every day.

“The new A-Class AMG is the quintessential luxury hot hatch in the South African market, the ultimate must have item which is your partner in crime to conquer the urban jungle - “A” street king” – Mark Raine, Co-CEO MBSA.

“Avantgarde. Adrenaline. Attitude! Some of the many attributes which describe the rejuvenated A-Class. A statement with incomparable dynamic driving capabilities, state-of-the-art digital gadgets and revolutionary levels of luxury - a design icon in the compact luxury market. All of this in the form of a pocket rocket. In other words - “A” unrivalled street king.” – Alex Boavida. Vice President Marketing and Sales MBSA.


Recommended Retail Pricing:




Hatchback


A 200 - R 791,550

Sedan

A 200 - R 846,550

A 200 d - R 916,200

AMG



Mercedes-AMG A 35 4MATIC Sedan - R 1,128,750

Mercedes-AMG A 35 4MATIC Hatch - R 1,234,550

Mercedes-AMG A 45 S 4MATIC+ Hatch - R 1,381,550

The purchase price displayed includes the price of a 5 year/100 000km Service Plan and Maintenance Plan which you shall be entitled to exclude from the purchase of your Vehicle.

[2]The figures shown are the WLTP CO₂ figures measured according to Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures. Power consumption and range were determined on the basis of Commission Regulation (EU) No. 2017/1151.
Rejuvenated styling with an uncompromised take on luxury.
A-Class AMG models unapologetically set a new performance benchmark.

Posted by CSP Webmaster
Constantly looking for motoring news that's relevant to the South African market.


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