7-seater Jetour X70 Plus and the 5-seater Jetour Dashing.
"When collaborating with markets like Malaysia, Indonesia, Thailand, and Australia, we’re working with some of the largest and most dynamic regions.
The 5-seater Jetour Dashing starts at R439,900
The introduction of a new car brand into any market requires strategic planning. Jetour, the new SUV brand that entered the South African market in September last year, has done something very right – given its retail sales of over 2 000 units within only three months. Considering the somewhat challenging new vehicle market locally and consumers being under increased financial pressure, just how did this new automotive player achieve such early success?
“Bringing in a new vehicle is one thing, but how you treat your customers is how you will differentiate from the rest,” says Jetour South Africa Vice President, Nic Campbell. “It’s not about doing things differently, it’s about doing things better”.
Prior to launching, Campbell says that the company did extensive research amongst consumers locally, with 60% of those surveyed saying that they would be willing to look at new brands.
No longer merely a mode of transport from point A to point B, a car has become an essential part of our everyday lifestyle. For those fortunate enough to own one, it serves as a tool for earning an income, safely transporting families, and providing freedom and flexibility to navigate daily life.
"Loyalty to traditional automakers is a significant challenge for new brands. Building trust in such an environment requires a clear, consistent message and a unique value proposition, especially when competing against well-established brands with strong followings," says Campbell.
He adds that Jetour South Africa works closely with global headquarters and other markets, to leverage synergies and understand what’s working in terms of specifications. “Currently, Jetour is collaborating globally to enter other right hand drive markets, working closely with the factory to ensure our vehicles meet both international standards and local specifications and requirements," Campbell says.
This ensures that we can deliver the best possible vehicles, tailored to meet the highest standards and expectations, benefiting from global insights and local expertise," he says.
Given these international insights, extensive testing and local research, the brand brought in two models at launch to suit the current needs and wants of the South African consumer - the 7-seater Jetour X70 Plus and the 5-seater Jetour Dashing.
“Jetour is not about being cheaper, it’s about bringing cars in at right point for South African consumer and making it more affordable,” Campbell says, with the brand’s mantra of affordable luxury encompassing quality vehicles with attention to detail in design, technology, performance and comfort.
The evolution of technology has seen Chinese brands leading the way, particularly when it comes to offering competitive pricing. This success is largely driven by high volumes, allowing them to deliver cutting-edge technology at a price point that’s hard to match in other markets around the world.
“Let's not underestimate the fact that South African consumers have a deep appreciation for a stylish, good-looking car,” Campbell says. Along with cutting-edge technology, spacious interiors, top safety features and an innovative driving experience, both models feature a sleek design that seamlessly blends elegance with modern appeal. Hakan Saracoglu, a distinguished automotive designer, has significantly influenced Jetour's distinctive look and design, having spent 15 years at Porsche prior to joining Jetour where he contributed to many of this German brand’s iconic models.
Jetour’s local research found that concerns about parts availability and after-sales service were key factors causing hesitation among potential customers when considering a new brand, criteria that the brand has taken seriously.
With a state-of-the-art parts warehouse at the South African headquarters in Midrand, Johannesburg, Campbell personally oversees and tracks operations on a daily basis. Currently, there is R75 million worth of stock in the warehouse and R25 million on order, to cater for the two models currently available, ensuring that dealers and customers have timely access to parts whenever needed.
With 47 dealerships nationwide and the number steadily growing, Jetour has strategically partnered with top industry players in prime locations to ensure widespread accessibility and excellent customer service.
Jetour offers a 10-year, 1 million km engine warranty, a testament to the exceptional quality that comes straight from the factory. “Our engines are rigorously tested for strength and durability, and we stand behind our products 100%, ensuring peace of mind for our customers,” Campbell says.
The Jetour X70 Plus, a 7-seater SUV, is priced at R454,900 for the Momentum and R484,900 for the Deluxe. The 5-seater Jetour Dashing starts at R439,900 for the Momentum and R469,900 for the Deluxe.
Jetour's arrival in South Africa marks an exciting new chapter in the local automotive landscape, offering customers a fresh, affordable, and stylish alternative in a competitive yet crowded market. With their sleek designs, trusted offering and competitive pricing, Jetour is poised to continue making a significant impact, with even more exciting models and innovations on the horizon.
“Bringing in a new vehicle is one thing, but how you treat your customers is how you will differentiate from the rest,” says Jetour South Africa Vice President, Nic Campbell. “It’s not about doing things differently, it’s about doing things better”.
Prior to launching, Campbell says that the company did extensive research amongst consumers locally, with 60% of those surveyed saying that they would be willing to look at new brands.
No longer merely a mode of transport from point A to point B, a car has become an essential part of our everyday lifestyle. For those fortunate enough to own one, it serves as a tool for earning an income, safely transporting families, and providing freedom and flexibility to navigate daily life.
"Loyalty to traditional automakers is a significant challenge for new brands. Building trust in such an environment requires a clear, consistent message and a unique value proposition, especially when competing against well-established brands with strong followings," says Campbell.
He adds that Jetour South Africa works closely with global headquarters and other markets, to leverage synergies and understand what’s working in terms of specifications. “Currently, Jetour is collaborating globally to enter other right hand drive markets, working closely with the factory to ensure our vehicles meet both international standards and local specifications and requirements," Campbell says.
This ensures that we can deliver the best possible vehicles, tailored to meet the highest standards and expectations, benefiting from global insights and local expertise," he says.
Given these international insights, extensive testing and local research, the brand brought in two models at launch to suit the current needs and wants of the South African consumer - the 7-seater Jetour X70 Plus and the 5-seater Jetour Dashing.
“Jetour is not about being cheaper, it’s about bringing cars in at right point for South African consumer and making it more affordable,” Campbell says, with the brand’s mantra of affordable luxury encompassing quality vehicles with attention to detail in design, technology, performance and comfort.
The evolution of technology has seen Chinese brands leading the way, particularly when it comes to offering competitive pricing. This success is largely driven by high volumes, allowing them to deliver cutting-edge technology at a price point that’s hard to match in other markets around the world.
“Let's not underestimate the fact that South African consumers have a deep appreciation for a stylish, good-looking car,” Campbell says. Along with cutting-edge technology, spacious interiors, top safety features and an innovative driving experience, both models feature a sleek design that seamlessly blends elegance with modern appeal. Hakan Saracoglu, a distinguished automotive designer, has significantly influenced Jetour's distinctive look and design, having spent 15 years at Porsche prior to joining Jetour where he contributed to many of this German brand’s iconic models.
Jetour’s local research found that concerns about parts availability and after-sales service were key factors causing hesitation among potential customers when considering a new brand, criteria that the brand has taken seriously.
With a state-of-the-art parts warehouse at the South African headquarters in Midrand, Johannesburg, Campbell personally oversees and tracks operations on a daily basis. Currently, there is R75 million worth of stock in the warehouse and R25 million on order, to cater for the two models currently available, ensuring that dealers and customers have timely access to parts whenever needed.
With 47 dealerships nationwide and the number steadily growing, Jetour has strategically partnered with top industry players in prime locations to ensure widespread accessibility and excellent customer service.
Jetour offers a 10-year, 1 million km engine warranty, a testament to the exceptional quality that comes straight from the factory. “Our engines are rigorously tested for strength and durability, and we stand behind our products 100%, ensuring peace of mind for our customers,” Campbell says.
The Jetour X70 Plus, a 7-seater SUV, is priced at R454,900 for the Momentum and R484,900 for the Deluxe. The 5-seater Jetour Dashing starts at R439,900 for the Momentum and R469,900 for the Deluxe.
Jetour's arrival in South Africa marks an exciting new chapter in the local automotive landscape, offering customers a fresh, affordable, and stylish alternative in a competitive yet crowded market. With their sleek designs, trusted offering and competitive pricing, Jetour is poised to continue making a significant impact, with even more exciting models and innovations on the horizon.
For the Momentum and R469,900 for the Deluxe.
For the Momentum and R469,900 for the Deluxe.